Smart ways to research a company before your interview
It goes without saying that researching a company before the first interview (or even before you apply) is a must. Not only will you impress the interviewer with your in-depth knowledge of the company, you’ll also be able to ask the right questions to set yourself up for success. But where to start? With the age of the internet, you have all the information you need right at your fingertips!
1. Visit the Company Website
This one’s a no-brainer. Everything the company does, its mission, values, products and services are all right there waiting to be discovered. Start off in the About Us section to get some insight into the company’s history, management structure, ethos and culture. Be sure to check out the Investor Relations section for an overview of the company’s performance and finances. If there’s a Press or News section, be sure to take a look at that too. It’s a great way to keep up with recent events so your questions and answers are relevant and up to date.
2. Check out the Competitive Landscape
It’s not good enough to just know the company you’re interviewing at. You need to know who their competitors are too. Research the industry as a whole, find out who the biggest players in the field are and what they’re up to. Take notice of any recent events, make a list of their successes and failures, and just keep your finger on the pulse. You’ll come across as informed and enthusiastic about the industry – a quality that never fails to impress!
3. Stay up to date on Social Media
There’s something to be said about the way a company conducts itself on social media. It shows how they want to be seen by the world, and gives real-time insights into their current events, culture and business focus. Join their Facebook page, follow them on Instagram and Twitter, and get added to their circle on Google+. LinkedIn is a particularly useful platform for finding out company updates, career opportunities, recent promotions and company statistics. It won’t hurt to check out your interviewer’s profile too.
4. Get connected
Not all your resources have to be online though. Reach out to people who currently work or have worked at the company. If you don’t know anyone personally, do some research on LinkedIn and send them a message asking if they’d be willing to share some insider insights with you. Networking events and conferences are also a great way to connect. Don’t be shy to introduce yourself and start a conversation (just don’t make it a sales pitch – it’s about showing interest, not applying for a position then and there).
If you are interested in joining our team here at Flight Centre Travel Group, try your hand at doing some research and then apply here for current available positions.